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Traditionally in Canadian : norning show at any radio stafi most soughtâ€"after, promising the 1: dience potential and the most luc turns. At CFPL, Brady holds this p business associate says: tex "do anything" he has a right t0 D8 egotisy cal. : "He can dream up an idea in §PConds, 1t vill be tremendous, but it will be in broad etail. He simply cannot be botlcred iwith etails." _ 3 E ng M ‘"He is the only man I have ever worked with who never discusses money â€" wmhat‘s in it for hm." One marvels: r that g has radyâ€" n Sand Still ‘another assocate declares‘ He can He thoroughly enjoys the creature comâ€" are neatly blended with the monthly arrival write the best copy you ever saw" .. . but_ ~ forts he can afford now, and He thinks it of Gourmetâ€" magazine. He enjoys every Brady admits he hates writing a sthpt, preâ€" might be fun to have "millions and mil word, including the letters to the editor. fers to let the words tumble out a§they 0C yions", but in between there is a vast grey While Brady is well known for his work on cur to him. And they always seem to come. area where the tax department operates wil CFPLâ€"TV‘s Act Fast, and has appeared in Fast, funny, and often combining iwreverâ€" great efficiency, and he feels the returns j\fig several network series of television shows, ance for institutions and people\in high aren‘t worth the effort. He does charge a fet radio is his spiritual home. His mother, who places with a guileless, littleâ€"boy imnocence. for appearances which are strictly profes, still lives in Windsor, recalled recently that «_ People trying to analyze the inner drive sional in nature, or which need cons'xderab\é\ as a small child Bill would hide behind the which fires the lanky, beâ€"spectacled performâ€" â€" _ preparation. | {family‘s large console radio and solemnly inâ€" er liken him to a child constantly on the look Despite his desite to cut down his tempo, _ tone: out for new experiences, and perpetially deâ€" he still accepts enough invitations and re{ Aepamaestey 15 on‘ f claring: "Someday I want to . . ."‘ quests that his associates declare: “Bradj MaghPLIsoz:; ;Etli%nw]i?g)?mat %(cll;ngl ej 01;011131:; élsl; A neighbor recalls Brady evidently decidâ€" just doesn‘t know how to say ‘No‘." His wife\ of five small inmates.) s ing one day that he had always wanted to shares his ‘g.mhusia?_mv igl‘ causes. __ Al £ § 3 t a s ady‘s award story is his offâ€"theâ€"air work ut for new experientes, and perpeiWiaily aeâ€" he sull accepts enougn inyvitauons and 161 CMLin be etn4i 319 0 P‘ claring: "Someday I want to . . .‘ quests that his associates declare: "Brady I\'Iaghfllso;:ebftlifznw?t?g)i IBi:l)Lt C:Eg;ngl gOJozE:;rilé A neighbor recalls Brady evidently decidâ€" just doesn‘t know how to say ‘No‘." His wife of fite amall ammales) ing one day that he had always wanted to shares his enthusiasm for causes. _ A build a brick wall. He started off bWlithely, neighbor recalls one time the two Bradys Attempts at dramatics and public speaking got the wrong mix for his mortar, ended up spent hours whipping up ?5 lots of sa\ad\ in high school encouraged him to take a pressing in the gruelâ€"like mixture with his _ dressing for a bazaar at their church. \ _ crack at radio. His first chance came at fingers, and soon Saw the whole thing colâ€" Eating and cooking are two favorite Brady‘\ , CFCO, Chatham, where he got e.xperi'ence as lapse. He watched in dejection and frowing pastimes, and husband and wife often teé}n\‘ an operator, and advice thgt his voice was admiration as professional masons showed _ up to produce gourmet menus. When Bill\ . too light and nasal to make it on radio. Then, him how. . starts discussing recipes, he sounds z}nd \ after stints at Fort Ij“rancis, the_Lakehead A year or so ago he confessed to the dean looks like a Frenchman, with hands preciseâ€" | a_nd Ottawa, where his broadcastl'ng educaâ€" s ol Bsc Cathadral that he had always ly demonstrating how to remove the skin ‘.\ tion broadened, he got his first opportunities A year or so ago he confessed to the dean of St. Paul‘s Cathedral that he had always thought he would like to mount to a pulpit some day, and deliver a sermon. (He later swore that it never occurred to him that anyâ€" one would take the idea seriously.) 4 Brady was astounded shortly thereafter when he received an invitation to preach one day during the approaching noonâ€"day Lenten series at the cathedral. For two weeks, he asked listeners to pray for him. At the same time, he worked and worried by the hout. _ On the appointed day, the cathedral was filled wall to wall, with one of theâ€" largest congregations ever to turn out for a Ltnten service there. Brady spoke on the text "And now abideth faith, hope, charity, â€" these three; but the greatest of these is chatity," The dean remembers that Brady preathed extremely well, but the latterâ€"not often givâ€" en to outward signs of nervousnessâ€"still alâ€" most shrinks as he recalls: & "I was utterly terrified. It was the "host frightening experience of my entire Hfe." Since then, Brady has preached. to ¢nâ€" gregations of just about every denomination, Although he was raised in a strict relig%us setting and still attends services from time to time, today he is more concerned with lhe spirit that moves man, than with the forMal shape of religion. He is in great demand to make.â€"public $ pearances. f Anita Byrne, whose responsibilities 0N "Open Line" include dealing with such 19Vâ€" tations, estimates Brady each day rece!‘‘§ Photos & â€"â€"â€" by $ George Blumson and . f Ed Heal of The Free Press dio, â€" the m is the irgest auâ€" "ative reâ€" ost. Yet a "I have to get up very early in the mornâ€" ‘ing to go in to work. I simply could not charge enough to make it worthwhile my having to shave after dinner, change my clothes, and go out for the evening on a job." Very rarely does he charge a fee for perâ€" sonal appearance. Reasons he: at least five requests "to speak, emcee a program, or just be there". Nearly all such invitations are declined, to leave Brady free to be with his family â€" one of the things he does take seriously â€"and for the committee work he is involved in. j Early associations have a particular hold on his time. Thus, for several years, he has accepted invitations to open the rodeo at Exeter. P: art of the act at the Exeter Rodeo,'rady is here removed from {l c . | m the fairgrounds for allegedly not fing two parking tickets. ‘"Why should I accumulate a library, and impose my tastes on the next generation?" ‘"*They‘re fantastic‘ â€" generally he relies on the public library for his hardâ€"cover reading material, philosophizing; Reading produces much the same kind of reaction, as Brady describes some of his faâ€" vorite types of writing: historical, biographiâ€" cal, periodically some trash, and Dr. Seuss, shared with his fiveâ€"yearâ€"old son, Jimmy. Alâ€" though he treasures two books on the Civil War given to him by his grandfather â€" from "a whole salmon, or adjective being heaped on adjective as he describes the relaâ€" tive merits and visual appeal of different types of onion. His penchant for cooking. and reading are neatly blended with the monthly arrival of Gourmet magazine. He enjoys every word, including the letters to the editor. an operator, and advice that his voice was too light and nasal to make it on radio. Then, after stints at Fort Francis, the Lakehead and Ottawa, where his broadcasting educaâ€" tion broadened, he got his first opportunities to speak into a microphone, and he started using the phone a bit. Working later at CHOK, Sarnia, he faced the fact that since he just didn‘t have the voice to be a good announcer, he should try to develop himself as.a personality. He also saw his wife in a dress store window. In fact, Mary Ann Fugler was the store managâ€" er, and she was setting up a mannequin when she was pointed out to Bill, through the window, by a mutual friend. The Bradys were married in 1956. \ Meantime, . Bill had moved to CKPC, Brantford, where he started what he believes were the first two phone shows in Canada. Londonersâ€"first â€"met him in 19959,; when he went on the air at CKSL with "Breakfast with Brady", including a "call for help‘" seg. ment which he tried to brighten up with imâ€" promptu sketches. Periods at Richmond Hill and CKEY, To ronto, followed. Despite the fact that he hit pay dirt with television during that period, the Bradys just didn‘t fall in love with Toâ€" ronto. In 1964, they returned to London, with Bill joining CFPL Radio. "There‘s a chemistry between London and me, and for me, that‘s great." : There have been good offers to move else. where, but the Bradysâ€"who now include daughters Linda, 14, Laura, 11, and son Jimâ€" my â€" aren‘t interested. For him, other fields in the broadcast world just don‘t appear especially green, But Brady admits he could see possibilities in anything involving a lot ‘of internationa} travel. Perhaps a shortâ€"term ambassadorial posting in an exotic eastern country where he could lead the gentle life, or as an inspector checking the hospitality facilities of a ship. ping line. In the absence of a call from the Departâ€" ment of External Affairs or from P and O, Brady feels firmly that he is a permanent Londoner. While he thoroughly enjoys doing "Open Line", he acknowledges that radio is constantly changing, and with it are chang. ing its demands and opportunities. He recog. nizes that he may not always be on the air, and visualizes himself perhaps some day having some other type of job in the compa. ny. His day starts about 5 a.m., when hg reaches for a bottle of mouth wash to jork him back to consciousness. Already 0n the job, when he reaches the studio ShONtly afftep 6 + (Please turn to Page 3M) As a performer whose voice is vital to hig career, he is conscious of his need to care for it. His public seems even ‘more conâ€" cerned: When his voice failed after his map. athon stint at the microphone during the storm, he went south to rest his voice, CFPI, promptly launched a competition, in which listeners were asked to complete _ the thought: "Brady without his voice is like, . .» Submissions (highly complimentary) â€" flow. ed in. But at the same time CFpt, re. ceived irate calls from Brady fans asking how the station dared make a joke aboag something which might be serioys. _ "Open Line" was already a topâ€"rated show when Brady became host at the end of 1969. The audience has been growing ever since. The last BBM reports\showed CFPL to have 90 per cent of the local audience during the early morning. Such a large audience places a tremendous burden on an air personality, and station officials never give Brady a chance to forget that he has to keep his facty straight and his opinions responsible. Brady periodically has a doctor take a look at his valuable throat, but he has no thought of doing as many performers do, and msui_ ing it with Lloyds of London. First, ho say‘. affectionately fingering his magnificent bea;, he would insure his nose. A Says he contentedly: