The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

ii i, . , -‘ Cum-‘2»; ”‘ " r“ Promoting a Positive Image . lane-day workshops entitled “Effective Rel-Public Relations“ were held last September in Frankford in the Eastern Region. Belmore in the Western Region and Mount Brydges in the Southern Re- gion. The total attendance at the three workshops was 255. The aim of the workshops was to help PROs believe in what they were doing and take a more positive approach to promoting the work of the WI, in effect, build up a network of communication. Cora Whittington. of Whittington & Associates, spoke at the Eastern workshop about the importance of attitude and com» munication. Les Cook. from The 31th Citizen. spoke on the value of advertising at the Western workshop. And Ross Daily, CFPL television broadcaster. spoke at the Southern workshop about news releases and contacting the medial Mary Janes, the provincial Public Rela» tions OffiCer‘ spoke about promoting all aspects of the WI. It is a social and support network; members can act as role models; it is about personal development and workâ€" ing with the community. She said. “You need to let the community know what we are doing. as well ascommunicating within the Women's Institute." She presented the newly compiled Efi‘ec- rive Public Relations Manual to each of the PROS. The manual provides information ,,; ensuingzmt.” 7,; HOME &COUNTRY Rosemary Moran - F WIO Board Director In! Subdrvrsron 6, Mary Maclarlane - PRO, Trent Valley Area, and Mary Janes, F WIO PRO, ran a very successful Effective PUbllC Relations Workshop for pa die/pants (pictured above) at the Lions Hall in Franlfard, Ontario for working with the media. designing dis- plays, writing a variety of letters. as well as many other useful resources. Each work- shop ended with a brainstomting session to take ideas back to the Districts and to the provincial level. Evaluations indicated that Public Relaâ€" tions Officers gained confidence in their ability to do public relations work and de- veloped enthusiasm for W] in general. They gained a knowledge of the value of recording volunteer hours. They also learned about all the promotional material available from the Provincial Office and how they could make use of it to promote Wlt The Efiecrive Public Relations Manual and the contents of the presentation folders were well received Mary Janes. FWlO Public Relations Of- ficer, extends many thanks to all who were involved in the planning of the regional workshops. Inside: 1897-98 Olllcers 8i Board Directors , 2 Caring 8. Sharing .. . . 3 COnlerence '98. . , . . . . . . 3 Board Briefings. . . . . . .. . . 4-5 Financial Statement.. . 6 Resolutions . . , . . . . . 7 Program Ideas . . 9 Feature Article . . . . . . . . 10 PRO Line . . . . . . . . . . t . . . . . . . . 1| FWIC Repon . . . . . . . . . . . 12 Branchin Out . . . , . . i . . . . . . . 13 Cross Country Calendar . . . . . . . . . . . . . . 1445 Donors & Supplies . . . . . . . . . . , . . . . 16