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“getting you clean for the first time in IYOUF life“ is going too far. Teenagers express disgust for some of the tooth paste, hair tonic and cos- metic ads. One report said, “eliminate or exterâ€" minate the man who hauls the detergent card from under the whitest wash." Reports ask for commercials to be made more straight-forward, shorter and more to the paint. Commercials. if they must be used over and over again, should be spaced farther apart and the same ones should not be used three or four times during the day. Commercials that are "child persuaders" are the bane of mothers. They don't like them and they tend to turn parents away from the sponsored product. Some singing com< mercials and most cartoons received commendaâ€" tion. A few of the commercials are considered better than some of the shows: others are men- tioned as good advertising. The consensus is that women realize they have to have commercials but they ask that they be not made ridiculous, such as watching a pill go down into someone's stomach. They also ask that commercials be less noisy, that they be changed often and show more originality, RADIO PROGRAMMES EVALUATION It is evident from reports received that the interest in radio has decreased since the advent of television. Nevertheless many branches report that radio has a definite place and purpose in our way of life today. Women‘s Institute members in the majority say radios are turned on the first thing in the morning and many families with the new models are awakened with a musical * 'k * CITY ROOFS By Charles Hanson Towne Roof-tops, roof-tops, what do you cover? Sad folk, bad folk, and many a glowing lover; Wise people, simple people, children of despairâ€" Roof-tops, root-tops, hiding pain and care. Root-tops, roof-tops, 0 what sin you're knowing, While above you in the sky the white clouds are blowing, \Ybile beneath you, agony and dolor and grim strife Fight the olden battle, the olden war of Life. Roof-tops, roof-tops, cover up their shame; Wretched souls, prisoned souls [00 piteous to name; Man himself hath built you all to hide away the Starsâ€" Roofâ€"tops, roof-tops, you hide ten million scars. Roof-tops, roofatops, well I know you cover Many solemn tragedies, and many a lonely lover; But, ah! you hide the good that lives in the throb- P bing Cityâ€" atlent wives, and tenderne ‘ f '* ' and pity. ss, orgiveness, faith, Roofâ€"tops, roof-tops, this is what I wonder: You are thick as poisonous Iant t ' under; p 5, luck the people Yet roofless and homeless, roam, The driftwood of the to and no home! and shelterless they wn who have no roof~tops, * ‘k ‘k 16 sound from them. News seems to be the l'llml important reason for keeping the radio on timing the day. With usnally more than one station jn the district it is not difficult to keep abreast v'if the comings and goings of the world and to .i affairs. Farm women are Very busy during the mom. ing and radio keeps them interested while i: work. One branch even had a side discusx H as to whether cows and hens really benefited having radio music in their buildings. They d. say what conclusion they came to. Reports from a few branches who were it what they would keep if they had to Choose tween radio and TV unanimously said radio. I in view of the many poor programmes and vertising on TV they preferred TV to filtlt the evenings but still they said they would radio if they had to make a choice. Reports say women like the informal friendly attitude of most of the local radio nouncers. They express appreciation for the erage given special Women's Institute mee and events and especially for those local std. that have a weekly or a monthly programme duced by Institute members. Children’s Programmes “Kindergarten of the Air" is still the child favourite programme. Children enjoy it and ents ask that it be continued. Most child: programmes over local stations are considert he very good but there are very few accm to reports. Other programmes mentioned n times as being well done and interesting to dren are "Cuckoo Clock House", Maurice dington (Uncle Bod), “Tops in Pops“, "BEx the West for Teenagers”, “Small Types", (- Whitaker), and CBC School Broadcast. Pat also rate school programmes highly and sug- that CBC School Broadcast be rebroadcast d1- the early evening. Safety Rules from many local stations greatly appreciated by parents. Teenagers the popular music and dance tunes though ti drive parents wacky sometimes. Women’s Programmes CBC Trans‘Canada Matinee leads the WA) women’s programmes. Reports express appre tion for the book reviews and question answer programme. also for the variety of jects and interviews. The Betty Kennedy Sh (CFRB) is popular. Several branches mentior the splendid interview by this commentator \z inmates of a jail. Edna May (CBC) is well it? and Consumer Reports are appreciated. Other F grammes which interest women are: "Court Opinion". "Fighting Words", “John Drainie TL 3 Story", work of the Women's Institute. chtt groups and other organizations, the Wanda MII. programme from Barrie and Orillia. Canadian L1: Empire Club luncheon guest speaker address Audio, Concert Hour, Elwood Glover. This Your Life, Ann Allan Hydro Programme. Branches from Algoma district would likf hear Trans-Canada Matinee. Reports from‘ bu“ northern districts say they have no womenS Pl“ HOME AND COUNTRY