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usually some of the party are shOWn on the screen and often take a small part in the pro- gramme. Many farm women are very busy and do not get time to view TV during the daytime. These women, with others who work, would like a women’s show during the early evening. They would also like to see more interviews with proâ€" vincial and national officers of organizations. They suggest that these could be taped and if it were made known they Were available. women could ask local stations to show them. Women sit for less old movies. say they “haven't time a listen to trash.” They want more panels and rducatlonal programmes, demonstrations in sewâ€" .1g and interior decorating. People have gotten war the fascination of turning a dial to see a icture come on a screen regardless of what they .jghl see. Now they want something in the way i' discussions. like “Small World” on a local ‘ale. We hear that the majority of people will lt watch educational, cultural or documentary :ogrammes. This is strange in view of the fact at 75% of reports ask for programmes of this ‘ ne. Many Institutes held discussions or panels to aluate the programmes or asked the members r written comments on certain subjects. The ,ults showed the care and thought which the 'tluation provoked. Tastes were varied and )wed that some programmes for which some men wouldn‘t even turn on the set were eager- waited for by others. Many asked for symphony concerts and proâ€" 7 immes like those directed by Sir Thomas -.' eeham. They asked for more live Canadian ilent. said sponsors should realize that local i ople would watch local talent, especially in interview. Members living close to the American burder . ‘ most of their programmes from the U.S.A. - ilions. The station in Windsor is owned by American station, according to reports, and - "y few Canadian programmes are seen there. . agara Peninsula has no local TV station, Ham- i on being the closest; and not too many people i. vse to the border watch it. Many reports say i it if American TV was not available in these .as they would not watch TV. Northern On~ t it) branches where only CBC is received report l ‘3)" Wish they had more coverage. but in most t «cs they think CBC is doing a good job. Women object to Sunday afternoon sports pro- ; Ummes on so many stations. They think they ‘ ould have more choirs and better music. Women . k for more quiz programmes, honestly handled. ' tey believe many programmes on TV today set 0 bad example to older children and teenagers- ntertainment The "Don Messer Jubilee Show“ rated 100% as the best entertainment and many ask for a oneâ€" l-uur show. American entertainment program?“es Jaded highly. Canadian programmes. “Open House” and “Front Page Challenge" are highly r“garded. “RM. Party“ is not considered quite as good as last year. “Country Hoedown" is popular, Comments on Tabloid were divided as “gond” and “not so good“ except for Percy Saltzman. FALL 1960 both as weatherman and interviewer. Some thought Tabloid should be taken off the air for awhile, that people are getting tired of it. CBC plays were criticized. It was thought that many were qutte amateurish and the background music too loud. Many asked for censorship on the way women dressed in CBC plays. "CBC Presents" was not liked by many. Some women enjoy the sports programmes. Several asked for documenâ€" taries and historical plays. On the whole there seemed to be enough variety of opinion that if they didn‘t like the programme of entertainment they could turn the dial and in most cases get a programme they did like. Here again they stressed the need for less drinking. fewer Westerns and shooting to kill. Religion There was not much criticism of religious proâ€" grammes. “Heritage” received many good com- ments. Bishop Shean is favoured and some areas that formerly received the show do not get it now and would like it back. The women ask for a short service each day by local ministers on local stations and on CBC network where there are no local stations. One report said a recorded short service by a local minister is shown on their station each day and is much appreciated. They would like to see a local church service on Sunday: also dramatized stories of other rc- ligious beliefs besides the Christian. They ask for more religious music, stories for children and programmes for shuteins. Agriculture This seems to be very \vcll taken cure of as fur as it goes. There could be more programmes but what is shown both locally and on CBC network is very good. 100"} liked “Country Calendar". “Farm Forum“ lhey say is excellent. but too late at night for many farmers: many would like it earlier in the evening. Marketing is very well done. Some of the features asked for are proâ€" grammes for practical farmers on new trends and farm improvements. demonstrations by 4H Clubs and Homemaking Clubs. and programmes fea- turing farmers. Women‘s Institute officers and members appear on Home stations once in 21 while but the Institutes would like to scc lhis more often. The reports agreed that while TV is doing a good job. radio is the best medium for farmers. News service was considered very good. News pictures were mentioned as being most interestâ€" ing: local and network commentalors do a good job. About 756? ask for a ten o‘clock evening broadcast of news instead of eleven. Weather reports are very important. There Were many commenls on the splendid showing of the Olym- pics at Squaw Valley and the wedding of Prin- cess Margaret. Advertising Every report said there was too much adver- tising during the programme. Almost 1.00% asked for advertisements to be at the beginning and the end of the programme, Many, digusted wrth adâ€" vertising, say that advertisements are-overplay-c-d. that TV is defeating its purpose in allowing many of them to appear. Soap that advertises 15