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resident’s mer 5. Gordon MucPhalier, President F.W.I.O. W0 words that enter into today's conver- sation with an increasing recurrence are “urban” and “rural” as applied to ways life in Canada I hear them so often in nection with our organization. the men’s Institute. It is said of us that we are entially rural in our structureiwhich I he ve to be true. But this thought must not (1 to our disassociating ourselves in any y from our urban friends. There is now no h thing as the isolation of rural people In city influences, or of city people from rural way of life. ecause in rural communities, such organi- ions as the Women‘s Institute have sprung a being during the past half century, we ve developed within ourselves the sense of ed of our urban neighbours in everyday ing. And urban people look with increaS» Its, area programs, fee sheets, speeches m conferences. skits, etc. (2) Mailing ot‘ terials and letters. Every time a circular ter is sent out it means 1,800 letters. (3) blishing Home and Country. The Women's titute Branch carries an equal number of Lies of Home and Country as does the .I.O. The cost of publication of one issue approximately $3,000.00. (4) Keeping men’s Institutes Records. (5) Women's In- tutes news releases. (6) Grants, The last cal year the Women’s Institute Branch paid 1 in grants to districts $4,195.00, to Institutes 953.00, to convention areas $495.00. (7) ‘nting of F.W.I.O. Brochures and other men‘s Institute literature, (8) Supplying h Branch and District with Minute Books d Hand Books. (9) The Director is a mem- of the F.W.I.O. Board and assists where Sible at board meetings. sits in on many men’s Institute committees. attends con. tions, and the Women’s Institute Branch is resented at each district annual meeting. in The Women’s Institute Branch assists in titute work by giving courses in Women‘s titute Procedures and Cultural Activities, ) The Women‘s Institute Branch Loan 1'31‘y during the past year sent out 11,673 ders. 1.959 letters and 130 Loan Library TH I 955 ing frequency to rural organizations for ads vice and assistance. This fine and healthy relationship has come about as the result of the education of both of these factions within our country. Cerv tainly rural people have developed a self-as~ surance in recent years that is phenomenal. This is surely the result of the establishment of such rural organizations as the Women’s Institute, The Federation of Agriculture. the Junior Farmers and others. Twenty years ago. one would find perhaps two or three members in a branch of one of these organizations able to lead. Today. almost everyone can take an active part with satis~ fying self-confidence. Indeed. the members of our branches are so well versed in our activities. that it is becoming increasingly difficult to find interesting subject matter for an address. In a like manner urbanites are associating themselves With the organizations. which can produce the phenomenal results achieved by their rural sisters. So the rural and urban structure of our nation are gradually realizing that a common level has been reached; that each faction has an equal amount to contribute to the Canadian way of life. Complete co-operatinn is giving to us the spirit of achievement which Will l‘L‘~ suit, I know. in a great good for our Homes and our beloved Country7Cunuda. Mrs. Gordon MacPhuttcr. Prov. Pres. F.W.l.0. Miss Lewis reported 1,480 Women's Insti- tutes in Ontario on October 1. 1954. with 44.809 members: 23 new Institutes were organized and 19 Institutes disbanded during thv year, In May and June annual meetings were held in 109 districts with representatives from L459 Institutes an attendance of 11.945; 13 area conventions were held. Through Extension Services for the Home, maker it is the aim of the Women's Institute Branch to provide for all rural womcn and girls 01' the province such home economics information as Will help with the problems of the rural home and family living. This i-xtenâ€" sion education is carried on by means of short courses, homemaking clubs for girls, (‘XlllhllR, bulletin service and so on. Miss Lewis reminded all members that the Women's Institute organization is the most worth-while organization in the community and is worthy of the strongest support. “Be- fore you vote money away to every other or ganization. realize the value of your own serw ice and save sufficient funds to strengthen your own organization," she said. "This is not being selfish. It is being far-sighted since the stronger the Women‘s Institute. the greater its value in the community, There are many ways in which to strengthen your group. Some good ways are to send as many members as 5