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HOME AND COUNTRY .WOMEN'S INSTITUTE PUBLICITY Because mun) of our members are ns'L'inl: ..I wow-iv. linlitiito publicity, our pm mich imiiiimi) coin-unu- has auniiimed iiur i...“ ri‘ilm’i Iur “iii-1min“ in this issue. rmm ii 3.... \i-iii glean milli)’ helpful ideas. This year has been one rich in pub- licity for the Women’s Institute. _ _ Outstanding among the publicity features of this year was the Women’s Institute tiliii. “Let There Be Light." This film is a presentation of the work of the Women‘s Institutes of toâ€"day and of the 50th Anniversary Celebration held at Guelph. It shows the work of the Women‘s Insti» tutcs through the standingr coni- niittees and courses of the ellâ€"operâ€" ative I‘rogrumnie in Home Economics. It is telling the story today and will be a rccord for all time, of the begin- lliIIL’. the purpose and the growth of the Institute movement. The film has been shown at many conventions and meetings in Ontario. Thirteen reports from thirteen areas were received, making my report 100% complete. Two convench of these stated that 100% of district re- ports had been received by them and all conveners mentioned having re» ceivcd a high percentage of reports. Each report was well prepared and contained a wealth of information. _ The eshiblishnient of the Ontario Women's Institute Scholarships to Macdonnld Insti to. Guelph, as the result of the rai ng of the Adelaide Hoodless Fund, has brought wich spread recognition of our efforts. Increased membership and the organization of many new Institutes have given publicity to our work. Institute activities at the Canadian National Exhibition were important again this your. The Early Canadian Fashion Show at the Canadian National Exhibition, open to all Women's Institutes. cre- ated much interest with several Oii- iario Institutes winning prizes. The Best Quilt Depicting Life in Canada competition was also of interest with the lirst prize coming to Ontario. At the Agriculturists’ and Live Stock Review Day luncheon, given by the Canadian National Exhibition Wo~ men‘s Division, Mrs. Hugh Summers, pastâ€"president of the Ontario Pro- vincial Board spoke for the Institutes station, “In Canada, we have 75,000 Institute members. all working to promote sympathy and creator under- standing between women all over the world." The Work of the Junior Institute= als“ took an important part in Can» adian National Exhibition acti 'ties. County Honour Club Members from many counties and districts took part in judging and demonstration pro» grainin All members took pint in tho judifllii: programme and a number of counties presented Team Demon- strations and set up Club Exhibits, Ciioil publicity came to the Ontario Institutes through visits of outstand- Iiii: Institute women of other coun~ tries. Miss Amy Kane, former Dominion President of New Zealand Women‘s Institute and now an executive meni- ber of the Associated Country Women of the World, was our guest in Febru- ary. The uracimis and charming Lady Haworth. Chairman of the Cheshire Federation, was our rmest during the summer and attended a number of District Annual Meetings, addressng each meeting. Mrs. Ida Brainc, a volunteer Women‘s Institutes or~ ganizer of Hertfordshire, England, attended many Institute meetings of the province, explaining the work of the Women's Institutes in England and Wales. Delegates attending the conference of the Associated Country Women of the World held at Amsterdam, Hol- lmld. and the Federated Women's In- stitute Biennial at Halifax. {cave full accounts of these at conventions and meetings. Much additional publicity was given the Associated Country Women of the World meeting through the showing of coloured slides of Hol- land and of the Conference held there. These slides have been shown at Insti- WO .\l'. E . SUMMER, 19,, ‘ INSTITUTE BADGES Upper 12h: F.\V.I.O. Badge; Upper right: F.W.I.C. Badge; Centre: A.C.\V.\V. Badge. (All the above named may be worn by all Ontario_InstItuto Members). Lower left.- Life Member Badge (worn only by Branch Life Members) Lower Iighf: F.W.I.0. Board Member Badge (worn only by F.W.I.0. Board Members). tiite gatherings throughout the pro» Vl'lIL‘L‘. A new enterprise of this year was the W. 1. Tent at the Provincial Ploughiiii: Match where Women‘s In- stitute members and their friends could come for a rest, a chat and a refreshing cup of tea. This project was in charge of members of nearby Institutes. Here, 10,000 blotters each engraved with a picture of the gath- eriniz at Guelph at the 50th Anniver- sary Celebration with an Institute Crest on either side, were given away. Favourable publicity was received through the Better Farm House Con- test sponsored by the Central Mort» page and Housingr Corporation and inndiicted in Ontario through the Women’s Institute Branch of the De- partment of Agriculture and open to organized groups of rural women. The Tweedsmuir Competitions, con- ing of Tweedsmuir Histories. an E..sz and Handwork, with prizes of Sterling silver cups decorated with the Twecdsmuir Crest, created wide- spread interest. Chartered Bus Trips (the popular method of transportation to the 50th Anniversary Celebration) have be- come increasineg popular and con» siderable publicin has been given them. Donations and showers to local families whose homes have been des- troyed by fire have brought excellent publicity to our organization. News items and photos of these activities have appeared in many widely read publications. Each year the Women’s Institute is being brought more and more to the attention of the public through activi- ties at local Fall Fairs. All over On- tario Fall Fairs feature Institute ex- hibits of clothing, handicrafts, agri cultural products, thrift exhibits and antique displays. Tag days in aid of worthy causes are sponsored. at the Fairs. by many Institutes. School fairs receive special mention in northern reports A shield, donated as a prize to a leading school. bore the name of the branch donating it. Institute refreshment booths are fea- tured at the school fairs with the name of the branch in charge printed in big letters above it. Members serve as judges at some of these fairs. One report from the North mentions two Institute members on the school board. Many valuable friendships have be- gun and much publicity has been ac- quired through the adopting of Bri- tish Institutes, sendini: them parcels and carrying on correspondence. It is gratifying to read of the interest in this project of Queen Mary, Queen Elizabeth and Princess Elizabeth, all of whom are Institute members. Institute Peri Friends in other lands and the exchange of programmes and Institute publications with them has widened the outlook of members here and overseas. Junior Women‘s Institutes are men- tioned prominently in reports of this year. The Juniors were represented at all conventions and those who had won trips to Chicago and other points told of their travels at conventions and meetings and in many publica- tions. One report states a junior branch participated in an Institute radio broadcast and another mentions pictures of local Juniors as a feature of many rural magazines. Co-operative Programme in Home Economics, styled this year to suit the needs of the younger matron, has given valued publicity to the Institutes. All women of the com- munity are welcome to take advan- taIIe of the services offered and num- erous nonmembers have become ac- tive ones through having taken courses. Resolutions coming- ironi the branâ€" ches and having been passed by meetâ€" ings of the district. the area and finally the Provincial Board, have be come important publicity features of daily papers. Institute Bees, organized to clean up neglected cemeteries, are given special mention in nearly all reports. Inscribed plaques and scrolls of honour hung in Community Halls and schools, by Institutes, and yearly me- morial services held continue to pay tribute to those who paid the supreme sacrifice in two wars. A worthy pro- Ject of one branch was the gift of a Signet ring to each of the one hun~ dred and twentyâ€"five World War 2 veterans, in the community. An inspection tour of the publishing house of a local newspaper and a talk by a. local editor, “Publicity from the Eubhshers Point of View.“ were pub- licity subjects of outstanding merit. Affiliation with other societies is reported as being good publicity. ‘ Letters of thanks in appreciation of 'School of the Air” “Kindergarten of the Air" and other broadcasts, have been sent from one area to C.B.C. Institute members are Visiting New Canadians in their homes, assisting them in Canadian methods of cooking and canning and are instructing them on how to shop in Canadian stores. Bank accounts have been opened for New Canadian babies and mothers given a paid-membership in the W0- men’s Institute. Good use has been made of the newspaper reports of meetings which come to us_ through a Clipping 39,-. Vice supplied by the Department. Items have been published and con- veners have made extensive use of n, clippings in programme roll call an: niolgfio guggestéons. d e rst an secon prize ui the Quilting Marathon of t‘lielténgf adian National Exhibition 01 194i were _on display at a convention. Aim, on display at tins convention were prize-winning Project Books on Can ada and the People of Other Lands The latter competition was Open t, schools of the district with mm; being donated by a brunch Il’lSllluie Two of the prize-winning books had been compiled by Holland children who had lived in Canada only months. I As a result of the newspaper pub. licity on the Quilting Marathon many orders for quilts have been received by the winning branches. Coiiiil d quilts on order, have been sent l m,- as Los Angeles, California. Telephone squads have been used Io good effect in notifying members of meetings, in arranging transportation for those who do not drive and in van. ing up the absent ones soon alloy 3 meeting and relatingr what chI' an Thus Ireepini.r interest alive. ' The presentation of Life Merlin. ship and F.W.I.O. Pins remain our finest gesture of appreciation Ii. my. standing members, publicizing ‘leni as such wherever Institute weim i are gathered. This year. an increased interi ‘. in mum is In evidence. Choral ti‘uupg have been formed in both SL‘I’III“ nml six Junior Institutes. At a convciil on a district Institute Choir prom Tiled musical selections. Music App. rm. tion meetings have been held ml the lives of great musicians studied The press, the telephone on“ I'D!- respondence are still our mm" on. portant. mediums of publiciti mm the radio is fast coming to th ire. lle Special mention is made of [hi Frost programme over Radio > CFRB, the weekly Institute bro. over CKNX, Winghani and the I" Foster programme over WSOO, ‘ Michigan. Inter-visiting of Institutes ha. valuable in promoting good 1' and understanding. A Guest signed by all visitors has pron i a worthy publicity project. 'A bank book containing a den given to each new baby in the niunity by the local Institute, is mg most effective in iiiakin; baby’s mother and her friends I toteâ€"conscious. New uses for the Institute ».=t come from a northern area. He. Get-Well cards sent out by the ‘ . tute are decorated with the El“ - of our organization. Posters zil= play the Crest in a variety of it- terns. Conveners are urging the i vie extensive use of the Crest, esp-w “I as a heading of Institute New.:, mi the use of Institute stationer‘ .mi stickers on every possible OCCHSII“ One area proudly reports two lwi A1 branches with a perfect nttcndaiu .Il all twelve meetings during the Imo- tute year. And so, publicity emerch .I major subject with all reports si. s mi: this fundamental truth. “Hr organization is judged by its l'IRl' bers and by their activities. In conclusion, I quote: “Let us realize, new times den .iml new measures." The world advances, and in time in!- g‘rows , The laws which in our fathers' im‘S were best; And doubtless after us. some 1W?r scheme Will be shaped out by wiser men than weâ€" Made wiser by the steady growth of truth. (Quotation by James R. Lowelll (Contributed by Mrs. W. D. Wain?“ Publicity Convener, F.V\.I.UJ Ripley, Bruce \Vcst: That much malinned accessory. the woman5 handbag. was the subject of a (and test with members being aworrlel Prizes on the basis of the number 0 articles contained therein. The win- niniz handbag contained more than forty items.