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KEEPING THE INSTITUTE BEFORE THE PUBLIC For Home and Country! ' These wrds might well tho rallying call of uny loyal patriotic group in re- for home and front line volun- Equally suited to place and e aims and ideals embodied in this motto have been an incentive to lintnrio Women’s Institute members since the inception of the organiza- ImlI-Iiil'fll homemakers. it appeals to ion at a time when its meaning takes Lin even deeper significance! As your yuwincisl convener of Publicity, 1 mil on you, members of the Women‘s Institutes, to let others know what membership means to. you. A In her 1939-41 outline, Mrs. Eliza- I.elh Bailey Price, I". W. l. publicity director, submits the followmg: “Never lose an opportunity to pub- !icize Institute work in the press, over inc radio and telephone, by addresses :nul greetings to outside gatherings .nnl last, but not least, use the ’town ul'lvr' method, which is telling it over on] over again to neighbourhood :11)“ 8. “There continues still to be a gen- , ml weakness in the form of Women’s imtitute copy submitted to the press. H is too much in the form of minutes ‘lIlI too full of detail. Keep your vâ€"which should, if at all possible, . typewritten on one side of the page ml doublu.spncedâ€"bright and brief possible. Tell the who, where, hv, when and how in the first para- rive for headlines and thus [ablish an awareness of your Insti- Mic as a news-gathering agency. You ill be an appreciated contributor to w newspapers rather than the toler- ml solicitor for a donation of space. “Remember one picture is worth “.000 words. “Appoint a special press secretary. W to get someone who has had press - ning or is willing to seek it. Have i vice chairman in training all the one." There are many ways in which the \‘omen‘s Institute may favourably m the public's attention and com- mendation. A few practical and tried i vtliods are: The use of a guest book in the institute. The use of official letter paper bear- ug the Institute crest. The wider use of a suitable banner or display at all public meetings and pccial occasions. Contact with other organizations, such as the Ratepayers' Association, the Red Cross Society. the Federation of Agriculture, etc. Support of local fairs having Woâ€" men's Institute exhibits; participation in contests at fairs. etc. Support of community activities, musical festivals, dramatic con- :ests, recreational facilities. libraries, health Clinics, etc. Assistance in the upkeep of county museums, rest rooms, hospital Wards. Encouragement to individual mem- hers to attend the monthly meetings of their Institutes; representation at all district meetings and conventions. lhat, through regular attendance and increased membership. the public may be drawn to esteem our aims and uleals. Appointment of a convaner for ‘Home and Country' in each Institute. Allot to her a few minutes at the meeting following its publication to review and lead in discussion on some of the outstanding items it contains. Give leadership and mould public 0Pinion in the support of such worth- while undertakings as the eradication of weeds, the beautifying of highways. farm and home improvement, etc. We should he ever mindful of the far-reaching influence of publicity in furthering the work of any organi- zntion, and should give some serious thought and study to keeping the work otrthe, Women's Institute before the public (Contributed by Mrs.’W. 3. Leather- dale, Provinci‘ Publicity Convener). HOME AND COUNTRY WOMEN’S INSTITUTES MAKE JAM Acting on the impetus given by the Women’s Institutes of Norfolk county, and in response to requests from many sources to utilize home-grown fruits for Jam for evacuated lSritish children and adults, or for Canadian troops in hospitals overseas, the Federated Women’s Institutes of On- tario, with the Women‘s Institute Branch and the Red Cross Society, have launched a campaign to secure Jam for these purposes. The response from the Institute members has been whole-hearted and very encouraging. ' Reports coming in read, “The pro- JECI. is very interesting and sucâ€" cessful”; from Glanford where 90 four-pound cans of strawberry jam were made in a community hall kit- chen, “I was more than delighted with the response and the undertaking was not nearly as big as we thought it would be". These are representative of the feelings of Institute members that they would like to make a volun- tary contribution to help provide either for the nutritional requirements of the evacuated British children, or to fill both physical and psychological needs of Canadian soldiers in hospitals over- seas, who long for ‘something from home'. Local Support _ This enterprise is being carried out in the fruit-growing areas, all fruit and sugar being supplied locally. Fruit has been purchased by the Insti- tutes, has been donated by growers or interested persons in the comâ€" m_un_ity, or obtained for the cost of picking. Hugersville reports, “Two crates of berries olfercd by a local Ukranian farmer gave our jam a genuine international flavour". Sugar, too, has been secured in a variety of ways. In Lincoln county, the Ar- menians of St. Catharines gave a large sum for sugar: in Port Dover, the editor of ‘The Maple Leaf’ has given the enterprise such publicity that donations hays poured in. But, in most cases, the Institute members themselves have secured both fruit and sugar in their own neighbourhood. At the time of writing this article, reports from 65 Institutes show that 3,396 cans of strawberry jam have been made, which means a total of 13,584 lbs. of jam. Pure Jam The canning is being done accord- ing to directions supplied by the Do» minion Department of Agriculture. Only pure jams are recommended. The work is being carried on in home kitchens, community kitchens and in local canning factories where‘the owners have generously permitted the use of their equipment and given of their experience. Samples of the jam are sent with the cans to the local assembling point. There they are inspected by a local committee before being shipped. These samples are again checked at the Red Cross Branch from which the cans are secured. The jam is then forwarded to the Canadian Red Cross warehouse in Toronto. To prevent spoilage, the jam must be well set and high in sugar content for shipment overseas. Only strawberry jam has been finished to date, but plans are under ‘way to continue with raspberry, cur- rant, peach, plum and grape, in season. Red Cross Supplies Cans The Canadian Red Cross Society has supplied 30,000 cans lor use in On- tario, with labels, packing cartons and use transportation of the cans to a central Red Cross Branch. They will also be responsible for transportation overseas. Cans are being distributed from the following Red Cross Bran- ches,â€"Brnntford, Bowmanville, St. Thomas, West Lorne, Essex, beaming- ton, Cayuga, IJunnville, Belleville, Chatham, Watiord, St. Catharines, London, Port Dover, Woodstock, Brampton, Port Credil, Picton, Wel- land, Niagara Falls, Hamilton, Mil- ton and Toronto. The central committee in each dis- trict consists of representatives of the Red Cross Society with the dis- trict officers of the Women‘s Institutes or others whom they may appoint. To date, plans are being made to ship jam to the Canadian Red Cross warehouse in England, and to Lady Reading’s Committee for Civilians. Last fall, Norfolk county shipped 10,000 lbs. of jam to Glasgow and Lancashire and 1,500 lbs. to Lady Reading. Many were the letters of appreciation received and this year Lady Reading wrote asking 'for more jam, stating that they could use “un- limited quantities". There is no duty to be paid on these voluntary contri- butions, and Norfolk jam is earmarked ‘For British Children’. Co-Dperative Enterprise One of the interesting side-lights of this enterprise has been the fine opportunity it has given for co-oper- ation within the Institute, between farm and village women, and with other organizations, especially the Red Cross and church groups. The presi- dent of the Castlemore Institute writes, “Our Institute is somewhat scattered, consisting of the "up roads and down roads’ with a dividing line at Castlemore. The 'up roads‘ did the hulling and sugaring and three of us ‘down roads’ did the cooking and can filling. The fruit jammed very nicely, being firm and of good colour". Other letters tell of fine community co- operation. The accompanying picture is representative of this. In spite of such difficulties as berries being delivered at unexpected times, some berries refusing to set, the roof leaking, or a downpour neces- sitating a picnic lunch, all those who are participating in this enterprise seem to enjoy it and to look with satisfaction on the results of their efiorts. min Angina, ropreunting tho Arinenilnn of st. Oath-tines. presents a cheque to.- $625M to Mrs. Howard Fisher. President ol‘ the purchase of sugar [or the Institute juin enterprise. anur'l Mafia-Ital.) Lincoln Women's lmtituteo. to be used in tho (Tho picture in. been loaned by rm REQUEST FROM ENGLAND FOR AID This request, r vcd by Mrs. Leathcrdale, i. scl cxplan'tury. It has been sent us at the suggestion of Mrs. Hearndun of ‘The Country- woman’, the organ of the A3. ' : Country Women of the World, If any of our Institute members can respond, will you please let M . W. B. Leatherdnle of Goldwater, U - tario, know at once. Do not forget that, even if you can send only one or two articles, others will send some too and a valuable contribution can soon be accumulated. Dear Mrs. Leatherdale, Many women in the Dominions have, we know, been asking if there is anything they can do to help the people in this country, in these troub- led days. We know that country women have little money, but if there are women in your organization who would be willing to give their handiwork to help us, we should he very grateful. Activities of W. A. T. S. As no doubt you know, in Septem- ber, 1938, the women of this country organized the Women's Auxiliary Ter- ritorial Service, a service which now has over forty thousand members. These girls are in uniform, under ac» tive service conditions, serving with the British Expeditionary Force in France, and in all parts of the United Kingdom. They are working as cooks, orderlies, clerks, telephonists, motor- drivers. etc. Your own nien serving over here are probably being taken care of by a section of the A. T. S. They are doing magnificent work of great value, and we are proud of them. One of the characteristics of these girls in uniform is that they do not complain, no matter what difficulties or discomforts they may have to on- dure. Many of them are living under canvas, in requisitioned empty houses, hutments, and empty barracks. The War Office does its part in supplying the essentials but we are trying to provide them with comforts, and a little additional furniture and equip- ment to that supplied by the War Oflice, so that their Mess-rooms and Sick-bays may be more habitable. They need comforts, socks, scarves, and gloves, bed socks and bed jackets, Woollen garment}. They need cush- ions too; wooden benches make poor resting places for tired girls at the end of a day’s work. We all know, and the A. T. S. would be the first to say so, that the fight- ing men must come first, but if you are not knitting for a man in the fir- ing line. would you knit for the girls who are looking after him? Vile, and they, would be deeply grateful if you would." Signed by Lady lronsides, Viceâ€" Chairman the Duchess of Nor~ thumberland’s Benevolent and Com- forts Fund for the Auxiliary Terv ritorial Service. INSTITUTES AT THE C. N. E. With some 29 other women: organâ€" izations, representing church, social service, professional and business groups, the Women’s Institutes of Ontario will have an exhibit at the Canadian National Exhibition. illus- trating their activities in peace time and war time. These evhibits will be in the long gallery of the Women’s Building, and every Institute member and every interested woman is invited to visit the exhibit and to meet the representatives of the Institutes, who will be in the booth at all times. When you visit the exhibit, be sure to sign the Register as a representaâ€" tive of a Woman’s Institute. There will be a knittinrr marathon. too, lasting for three d On each of the three days, six entrants from each organization will knit in halfâ€" hour shifts from 12 to 8 pm. Scarves will be knit for the Army, Navy and Air Force, according to Red Cross in< structions.